Digital News Network -- Scale & Revenue Growth
The Hill was an established political news brand with a loyal editorial audience but limited digital video scale. The opportunity: build a YouTube-first news show that could compete with the major cable networks on reach, not just credibility.
AAM was brought in at the executive producer level to build the editorial framework, talent strategy, and digital distribution system for Rising — and to turn it into a revenue-generating asset.
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Why It Matters
Rising proved that a digitally native political news show — built with the right editorial identity and packaging system — could compete directly with cable news for audience share.
