YouTube strategy and channel growth

Pre-AAM window: Jan 1 to Feb 14, 2026. Post-AAM window: Mar 16 to Apr 17, 2026.

• Network & Programming Strategy — Led the evolution of tastylive’s overall content and programming strategy, optimizing the daily schedule around audience behavior, market moments and growth opportunities.
• Original Format Development — Created and launched new shows, franchises and recurring segments designed to strengthen engagement, build viewer habits and expand the network’s programming portfolio.
• Staffing, Hiring & Management — Built and managed multidisciplinary teams across production, editorial, digital and creative, including producers, directors, editors, technical directors and social talent.
• Executive Production — Provided senior oversight across the network, connecting programming, creative, production, digital strategy and day-to-day execution.
• Live Production & Control Room Operations — Managed high-volume daily live production and control room operations, strengthening workflows, technical execution and coordination across teams.
• Creative Direction & Services — Led creative development across programming, promotional campaigns, talent content, digital initiatives and network-wide creative.
• Show Graphics & Visual Identity — Developed and evolved show packaging, motion graphics, data visualization and on-air design to create a more modern and cohesive viewer experience.
• Digital & YouTube Strategy — Developed a digital-first content strategy designed to increase discovery, engagement, watch time and audience growth beyond the live network.
• Content Distribution — Built workflows to transform daily live programming into a continuous pipeline of full episodes, clips, Shorts, social video and evergreen content across platforms.
• Social & Short-Form Strategy — Expanded tastylive’s approach to social and vertical video with platform-specific content designed to reach new and younger financial audiences.
• Data Analytics & Audience Intelligence — Used performance data across shows, talent, topics and platforms to inform programming, creative, packaging and distribution decisions.
• Talent & Editorial Development — Hired & Developed on-air personalities, contributors and subject-matter experts while creating formats and editorial opportunities around their individual strengths.
• High-Profile Guest Booking — Identified, secured and produced high-profile guests and leading voices across finance, markets, business and culture to elevate programming, expand reach and drive audience engagement.
• Operational Transformation — Connected previously separate programming, production, creative, digital and analytics functions into a more integrated and scalable content operation.
• Audience Growth — Aligned the entire transformation around measurable audience development, using programming innovation, digital distribution and performance intelligence to expand tastylive’s reach and engagement.