Network Launch & Rebrand (Executed Twice)
Two of the largest financial brands in the country needed broadcast-ready networks built from the ground up. TD Ameritrade Network launched first. When Charles Schwab acquired TD Ameritrade, we were brought in to lead rebrand and relaunch Schwab Network.
Both launches required building programming architecture, talent strategy, and brand identity simultaneously.
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Why It Matters
Over 400% year-over-year digital growth. Built twice, for the same parent company, following a multi-billion dollar acquisition. Most agencies can help an existing network grow. Very few can build one from zero. Fewer still get called back to do it again.
Our Contribution
- Executive production and creative leadership since 2017
- Creation and development of the network’s original programming formats
- Programming and content strategy
- Development and evolution of live and original shows
- Talent and production oversight
- Creative and programming leadership through the transition from TD Ameritrade Network to Schwab Network
- Ongoing development of programming across linear, streaming, digital, and social platforms
Starting a broadcast network is no small task. This was an incredible accomplishment in such little time.
JJ Kinahan
Former Charles Schwab Chief Market Strategist
